Adding Real Time Stream Processing to Promote Offers at the Right Time
The challenge is how to identify the right time for any given product promotion. The simple answer to this is to offer a product at the time the customer is most likely to need that product. To do this, a bank needs IT infrastructure that responds in a real-time manner to customer interactions, and use of modern stream processing technologies is a great way to add that capability. But that presents another challenge – how to add stream processing to your existing infrastructure to create an event-driven architecture, all in a cost-effective way.
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